Northstar / operating brief
SAMPLE DATA
Leadership · Weekly review

Business overview

The numbers that matter. The decisions they inform.

JUNE 2025 · MONTH TO DATE
Monthly recurring revenue
$84k
↑ 7.7% vs previous month
93% of targetTarget $90k
New customers
24
↑ 20% vs previous month
80% of targetTarget 30
Net revenue retention
108%
↑ 2 percentage points
98% of targetTarget 110%

Revenue momentum

ActualTarget
Weekly recurring revenue, June 2025Actual revenue rises from 78 to 84 thousand dollars across four weekly snapshots, below a 90 thousand dollar target.$90k$80k$70kWeek 1Week 2Week 3Week 4

Weekly snapshots · $78k → $81k → $82k → $84k. MRR is not summed across weeks.

Decisions & risks · Latest review, June 28

DecisionPrioritize expansion accountsAlex · Jun 30+

Retention is above 100%, showing expansion within the existing customer base. Assign five account reviews before the next weekly meeting. Success measure: a qualified expansion plan for each account.

RiskNew business trails the planSam · Jul 02+

June's 24 new customers are six below the target of 30. Review conversion by acquisition source and identify the two largest drop-offs. Avoid increasing spend before the review.